The True Maroon campaign promotes student participation in all things maroon. The mission is simple: to help students grow the Bulldog family by promoting awareness and support of events sponsored by Mississippi State University Athletics, the Student Association, the Alumni Association, the Bulldog Club and other MSU Student Organizations. While the Student Association spearheads this campaign, every student is able to participate. True Maroon designs t-shirts each year that go on sale at the beginning of each football season. Mississippi State Athletics the hosts various “True Maroon” games that participants are able to wear their “True Maroon” shirt when attending.